Date(s) - 02/23/17
12:00 AM to 12:00 AM
Categories No Categories
PLANET FITNESS OPENS FIRST “JUDGEMENT FREE” GYM IN THE HISTORIC WESTMONT THEATER FEB. 17, CELEBRATION FEB. 23
Join now for just $1 down and then $10 a month with no commitment
Grand opening celebration Thursday, Feb. 23 with “The Biggest Loser” season 14 winner Danni Allen
WESTMONT, NJ (February 2017) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, is officially opening its doors of its first location in Westmont, New Jersey on Friday, February 17. The new Planet Fitness club is located in the historic Westmont Theater at 49 Haddon Avenue (between Franco’s Place and W. T. Jones Insurance Agency).
For the grand opening, Planet Fitness has invited the season 14 winner of NBC’s “The Biggest Loser” Danni Allen for a celebration on Thursday, February 23. A ribbon cutting ceremony will be held at 4:00 p.m., and Danni will be available from 4:00-8:00 p.m. to talk about fitness tips, how she has kept the weight off and her experience on the show.
New members can join for just $1 down and then $10 a month with no commitment now through the grand opening. The new Westmont Planet Fitness is approximately 20,000 sq. feet and will offer state of the art cardio machines and strength equipment, 30-Minute Express Circuit, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage beds*, massage chairs*, tanning*, a Total Body Enhancement booth*, and more. The club will be open and staffed 24 hours, seven days a week.
“We are excited to bring our Judgement Free Zone and high-quality, non-intimidating fitness experience at an extremely affordable value to Westmont, and we are looking forward to celebrating at our Grand Opening celebration with Danni Allen, the Season 14 Winner of The Biggest Loser,” said William Cassotis, Planet Fitness franchisee. “The old Westmont Theater was built in 1927 and has tremendous historical significance to the town, and we are proud to have worked closely with the town and historical committee to keep the original marquee on the façade.”
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm,” which is a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.
Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while.
The PF Black Card® membership, which is $19.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,200+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.
Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’.
Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, and STOMP Out Bullying, the leading anti-bullying organization in the U.S., Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.
*PF Black Card® amenities may vary by location
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2016, Planet Fitness had more than 8.6 million members and more than 1,200 stores in 47 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90%