The gourmet market, which launched in Collingswood in 2019, opens its second storefront in the former Ludovico’s Deli December 9.
By Matt Skoufalos | December 9, 2021
Chefs Joey Muldoon (left) and James Liuzza outside the Haddonfield location of Haddon Culinary in the summer of 2021. Credit: Matt Skoufalos.
Without having waited on a single customer, Haddon Culinary Chef Jennifer Muldoon already has a feel for the daytime rhythm of downtown Haddonfield.
“You have your young singles; kids who were just let out of school with their friends,” Muldoon said.
“You have the track team running up and down, moms with new babies; everybody has a dog.”
She hopes to start putting names to their faces Friday morning, when Chef Joey Muldoon, her husband, and Chef James Liuzza, his business partner, open their second gourmet market location at 9 King’s Highway West.
In picking up the lease from the long-running Ludovico’s Deli, Haddon Culinary aims be a stop for “breakfast, lunch, dinner, and a snack,” Joey Muldoon said, offering meals prepared by professional chefs and presented with a personal touch.
“I was really excited to meet Haddonfield, because we have the opportunity in a smaller building to be more personable,” Jennifer Muldoon said. “I think it’s more of a chance for our staff to get to know our clientele.”
Joining her in Haddonfield are head cook Madison Leonard and veteran barista Zoe Leftwich, both of whom have helped Haddon Culinary flourish into a community presence since its Collingswood location opened in 2019.
Haddon Culinary head cook Madison Leonard at the coffee bar in Haddonfield. Credit: Lindsey Ferguson.
“We’re putting our best team members over here; team members who have been with us since opening,” Joey Muldoon said.
“All of their training, and everything we’ve developed together over the last two years in Collingswood, has been put on a showcase.”
From freshly prepared breakfast and lunch sandwiches to homemade soups, baked goods, and specialty groceries, the menu belies Liuzza’s and Joey Muldoon’s lineage in kitchens from Atlantic City to South Philadelphia.
The Johnson and Wales-educated chefs met as young men at the Scotland Run golf course in Williamstown, reconnected years later at Di Bruno Bros., then partnered up again at Rastelli’s Market Fresh.
Their concept for Haddon Culinary is a neighborhood grocer that offers freshly prepared foods as well as restaurant-quality meals that can be cooked at home.
Many of the products on the shelves are sourced locally. The ice cream case is stocked with sandwiches from Weckerly’s of Fishtown and pints from Brooklyn-based Van Leeuwen.
A savory baking case highlights house-made quiches, galettes, and pot pies. Staff also handle catering services, holiday meals, and custom gourmet baskets.
“The culinary part of it is just simple food done right from the ground up,” Liuzza said. “We don’t use any processed ingredients, and we don’t cut any corners with our preparations.”
“We want to inspire you to want to cook yourself, or to enjoy something that you know has had so much time put into it,” Joey Muldoon said.
Specialty goods at Haddon Culinary include several small-batch, local brands, like Fishtown Pickles of Philadelphia. Credit: Lindsey Ferguson.
Haddon Culinary also features a full-service coffee bar exclusively serving Revolution Coffee, which is roasted a block away from its Collingswood location.
“They’ve been an instrumental piece to us getting open here,” Liuzza said.
“It’s our first partnership in Collingswood, and the best thing we ever did was bring them over here to help consult with our coffee bar,” he said.
“Part of what we love about Collingswood is being able to collaborate with other small businesses, and we’re looking forward to learning how we can support downtown Haddonfield as well,” Joey Muldoon said.
The chefs will take the remainder of December to open the Haddonfield shop as a soft launch, operating from 7 a.m. to 3 p.m. Wednesday through Sunday.
The Haddon Culinary Collingswood location will maintain its current daily hours of 8 a.m. to 8 p.m.
“We intend on having that extra four hours seven days a week to cater to the commuters, and have more of a dinner presence,” Liuzza said. “We want to get open and regroup after the holidays.”
“We want to put our best foot forward and bring what we’re known for in Collingswood over to Haddonfield,” Joey Muldoon said.
Haddon Culinary is located at 9 King’s Highway West in Haddonfield and 741 Haddon Avenue in Collingswood. For more information, visit haddonculinary.com.
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